One of the great benefits to your company from participating in a Trade Exchange is exposure to an ever-increasing network of new customers. These barter members are simply agreeing to accept an additional form of currency for payment, which allows them to purchase any product or service from another member without accepting each other's merchandise directly. 

A prospective customer is much more likely to buy from a Trade Exchange member than spend cash with a competitor. Once that customer or client has been identified and it comes time to make the sale, you simply accept the barter card for payment and authorization. Barter$$ will immediately be transferred into your account for you to purchase from any other member.